How human is your brand?

// February 17th, 2010 // Blog

Why are some brands more successful than others in social media? Because they put a face on the logo. Find out if your brand has human DNA by asking yourself the following questions.

DO YOU:

  • Control your message or share your brand’s personality?
  • Sell stuff or listen first, then talk about what people want to hear?
  • Provide a service  or provide personal service?
  • Have the best price  or have the best values?
  • Push one message to many  or engage each person individually?
  • Stonewall when there are issues  or respond openly to issues?
  • Know who you are or know who your customers think you are?

Leave a Reply