Rebecca Rivera – Digital and Social Media Writer, ACD

Do you hate polls? Or your boss? Yes. No. Don’t care.

// June 9th, 2010 // Blog

I love polls. I love that someone actually wants my opinion. Evidently, I’m not alone because polls are pretty popular (pun intended).

Market research people are not necessarily happy about this. They’re worried. Worried that they might be out of a job if any schmo can put their research in their customers’ hands. Worried that online polls might not be valid? Heck, are they even scientific? What if you run your poll on the day the stock market crashes, or your favorite sports team loses the big championship? Won’t that skew your results?

I’m no market researcher, but it seems to me that asking your customers’ opinions in an unfiltered way could have value.

How hard is it to create a poll? Not very. It took me just 15 minutes to put together a poll using Urtak. I called it
is your boss an asshole, just for fun. The poll isn’t really about your boss’ abilities or lack thereof. But it seemed like an attention-getting title. Market researchers will probably claim it’s misleading. And they’re right. But it’s my poll. Which means I get to ask the questions.

Click here if you’d like to take my poll. And please answer honestly. I won’t be able to see your answers. But if 100 people take it, I’ll be able to see how many people think the economy is getting better, how many think Boston is better than Los Angeles, and how many people think their boss is an asshole.