Hi, I'm Rebecca, aka RR
My background is in advertising. But normal people don’t think in terms of advertising vs PR, or real-world vs digital. So I market and teach where the lines blur.
Whether I’m writing a press release or a Super Bowl spot, developing a campaign idea or an influencer marketing strategy, writing an Op Ed, ideating a pop-up, or a meme – I always ask the same question: what matters to the consumer? What’s the WHY of the tagline, the tweet, video, or advocacy program; the article, speech, crisis management plan, or website? And how can we insert creativity from the beginning to create a story worth telling and retelling?
Need help telling your brand’s story? Have a juicy teaching opportunity? Ping me.