Rebecca Rivera - Digital and Social Media Writer, ACD » Portfolio http://rebeccarivera.com Wed, 09 Jun 2010 20:02:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Juicy bits http://rebeccarivera.com/2010/01/18/juicy-bits/ http://rebeccarivera.com/2010/01/18/juicy-bits/#comments Mon, 18 Jan 2010 20:36:10 +0000 Rebecca Rivera http://rebeccarivera.com/?p=357

See my full portfolio on carbonmade

I’m a writer. So tend to think that if you want to get a real sense of who I am, you should see and read everything RR. Which is why I created this site. So you can read my blog, my twitterfeed, my LinkedIn profile and see my videos, my photostream and some of my portfolio. Certain folks, however, just want the juiciest bits — my best work in concentrated form. This link is for you.

]]> http://rebeccarivera.com/2010/01/18/juicy-bits/feed/ 0 Videos http://rebeccarivera.com/2010/01/05/videos/ http://rebeccarivera.com/2010/01/05/videos/#comments Tue, 05 Jan 2010 21:42:51 +0000 Rebecca Rivera http://rebeccarivera.com/?p=350 TV is not dead. Commercials are still being produced. But the majority of the broadcast work I do these days is for “the small screen”. Below, you’ll find some examples of video work I’ve done. To see all of my work-related videos, please check out my channel on vimeo.

]]> http://rebeccarivera.com/2010/01/05/videos/feed/ 0 Harvard Pilgrim wellthen.org http://rebeccarivera.com/2009/12/21/harvard-pilgrim-wellthen-org/ http://rebeccarivera.com/2009/12/21/harvard-pilgrim-wellthen-org/#comments Mon, 21 Dec 2009 17:07:25 +0000 Rebecca Rivera http://rebeccarivera.com/?p=248 Community website & social media campaign

wellthen.org community website for Harvard Pilgrim Health Care

]]> http://rebeccarivera.com/2009/12/21/harvard-pilgrim-wellthen-org/feed/ 0 Pro bono http://rebeccarivera.com/2009/12/21/pro-bono/ http://rebeccarivera.com/2009/12/21/pro-bono/#comments Mon, 21 Dec 2009 21:11:50 +0000 Rebecca Rivera http://rebeccarivera.com/?p=298 I’ve made a career out of convincing people to buy things they don’t necessarily need. To atone for my sins, I do pro bono work whenever I can. Not sure I’ve balanced the scales. But I’m doing what I can. Here’s a series of posters I did for Take Your Children To Work Day. In addition to creating these posters, my art director partner and I also hosted a day long program for all the kids who came to work that day. It included lots of washable paints and a video shoot. Other pro bono efforts I’ve been involved with include Heal the Bay, FDNH, San Francisco Blood Drive, and a PSA for the Earth Communications Office.

PowerOfOne from Rebecca Rivera on Vimeo.

Take Your Kids To Work Poster (Barbie)

Take Your Kids To Work (Bike)

Heal The Bay Gutter Patrol Ad

PowerOfOne from Rebecca Rivera on Vimeo.

]]> http://rebeccarivera.com/2009/12/21/pro-bono/feed/ 0 HBO Dreamfight http://rebeccarivera.com/2009/12/21/hbo-dreamfight/ http://rebeccarivera.com/2009/12/21/hbo-dreamfight/#comments Mon, 21 Dec 2009 16:53:01 +0000 Rebecca Rivera http://rebeccarivera.com/?p=238 This Facebook app, which I wrote for HBO, lets you get in the ring and kick your friends’ ass. It generated interest among younger sports fans, resulting in more than 1 million social media impressions (whatever that means).

Dream Fight Facebook app

Facebook app for HBO PPV Boxing

]]> http://rebeccarivera.com/2009/12/21/hbo-dreamfight/feed/ 0 “Don’t Judge” Campaign http://rebeccarivera.com/2009/12/21/dont-judge-print-ads/ http://rebeccarivera.com/2009/12/21/dont-judge-print-ads/#comments Mon, 21 Dec 2009 18:02:00 +0000 Rebecca Rivera http://rebeccarivera.com/?p=261 I wrote these print ads for Ameriquest’s “Don’t Judge Too Quickly” campaign. I also wrote a commercial called “Friendly Skies”, which aired during Super Bowl XL. The spot was named one of USA Today’s Top Ten and was the #1 Tivoed Super Bowl XL spot.

Don't Judge print ad

1 of 3 ads in a print campaign for Ameriquest

Don't Judge print ad

#2 in a series of 3 print ads

]]> http://rebeccarivera.com/2009/12/21/dont-judge-print-ads/feed/ 0 So many websites, so little time http://rebeccarivera.com/2009/12/21/so-many-websites-so-little-time/ http://rebeccarivera.com/2009/12/21/so-many-websites-so-little-time/#comments Mon, 21 Dec 2009 18:46:39 +0000 Rebecca Rivera http://rebeccarivera.com/?p=270 Here are a few of the websites I’ve worked on over the years. For Saturn — the first car site where you could actually fill out a loan application to buy your car. For Peets Coffee — their first website ever. For egreetings — an online greeting card company that sold to American Greetings. For the EV1, the first electric car ever produced in the USA. For Novell — the kings of Linux.

Saturn Car website

Peets Coffee & Tea website

egreetings website

GM EV1 website

Novell YLIR website

]]> http://rebeccarivera.com/2009/12/21/so-many-websites-so-little-time/feed/ 0 Sheet metal http://rebeccarivera.com/2009/12/21/sheet-metal/ http://rebeccarivera.com/2009/12/21/sheet-metal/#comments Mon, 21 Dec 2009 19:36:15 +0000 Rebecca Rivera http://rebeccarivera.com/?p=283 For almost 10 years, I worked on the west coast at RPA, Team One, Saatchi, Riney, TBWA/Chiat, etc. Thus, it comes as no surprise that I’ve written and creative directed more than my share of car brochures and collateral of all shapes and sizes for Lexus, Infiniti, Honda, Saturn, Hyundai, Kia, GMC, and for the first ever American electric car, the ill-fated GM EV1.

Car brochures & collateral

]]> http://rebeccarivera.com/2009/12/21/sheet-metal/feed/ 0 Drek and e-Drek http://rebeccarivera.com/2009/12/21/drek-and-e-drek/ http://rebeccarivera.com/2009/12/21/drek-and-e-drek/#comments Mon, 21 Dec 2009 20:58:12 +0000 Rebecca Rivera http://rebeccarivera.com/?p=289 Direct mail is considered to be “drek” or “junk” whether it’s jammed into a real world mailbox or an inbox — by those who receive it and those who send it. Thus, the bar is often set quite low, from a creative standpoint. Personally, I believe that anything you can see, hear, or touch should elicit a smile or provoke some thought. Below are some examples of what I like to think of as anti-drek.

Microsoft msn Direct Mail

Ameriquest shape mail

1 of 3 JD Edwards Direct Mail packages

TriZetto e-direct program

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