When it comes to child marriage, the U.S. might as well be a third-world country. Each year 25,000 girls are forced into marriage. Why? Adults aren’t doing their job. They’re not standing up for girls’ rights.
The Solution: #UnitedStatesOfGirls combines Girl Power, Brand Power and Star Power to create a campaign that: 1) Helps girls stand up for themselves and 2) Calls on adults to do the right thing.
Girl Power: #USGirls peer-to-peer program lets girls channel the needs of at-risk girls. The girls are in charge of #USGirls Centers which provide community outreach and a safe space where girls in crisis can learn their rights and create their own financially independent future.
Brand Power: A strategic partnership between UN Women and GoldieBlox, led by founder and CEO Debbie Sterling provides financial support and an influential platform to help spread the word. Sterling is an outspoken advocate who has made it her mission to empower girls through STEM.
Star Power: Internationally beloved recording artist and feminist Beyoncé is a mega powerful #USGirls ally. She celebrates the fierceness, strength and all-round badassery of girls everywhere through content like this film which was released on International Day of The Girl in 2017 and features her song “Freedom”.