In a world where fashion, meals, and toys can be delivered weekly, what do people need in a subscription box they’re not already getting? The answer: a party in a box - complete with a choice of goodies: a meal with recipes, cocktails, edibles, CBD oil, party decor, playlist, and icebreakers.
How did the idea occur to us? We weren’t smoking anything when we realized “Martha & Snoop’s Potluck Dinner Party” TV show draws millions of viewers, Martha has the infrastructure built for her meal delivery service “Martha & Marley Spoon” and Snoop has the cannabis connections. So why not create a brand extension with a subscription box that doesn’t just deliver goods - it delivers good times.
Admittedly, Martha & Snoop seem like an odd couple. She’s a control freak. He’s a goofball. She’s upper crust. He’s street. But together, their brand is cross cultural and popular as hell. Turns out, they have more in common than you think. They’re all about creating meaningful, shared experiences - and making bank. So whether you’re hosting dinner for two or a house party for 40, it’s all about good times.
Our goals were:
Extend the Martha and Snoop Potluck Dinner brand by providing viewers with the means to replicate the on-air party in their own home.
Grow the brand by bringing new fans to the Martha and Snoop party via their desire to create Good Times for their friends & loved ones.
Reaching party goers