In a world where fashion, meals, alcohol, and toys can be delivered on demand, what do people need in a subscription box they’re not already getting?
The Solution: Martha & Snoop’s Party In A Box delivers the goods and good times. Each PIAB includes a meal with recipes, cocktails ingredients, party decor, a playlist, and icebreakers. Plus - where legal - a choice of goodies like edibles and CBD oil.
On Air Meets Online: Martha & Snoop’s Potluck Dinner Party show draws 2 million viewers per episode. Martha’s meal delivery service, Marley Spoon, already has a robust infrastructure and member base. Add Snoop’s cultural clout to Martha’s entertainment universe and you have a massive Party In A Box storytelling ecosystem.
Mega Influencers Martha & Snoop can spread the word on every single one of their owned channels, reaching tens of millions of fans. Their message: download the PIAB app and get the party started!
Another way to get the good times rolling is to bring the Party In A Box experience to the people with an immersive Non-Stop Party Program. We’ll throw a series of Block parties, Parties in the Park, BBQs, Cannabis festivals, Dance parties, Concerts, Garden parties, Brunch parties, Cocktail parties, Fundraising parties, Pop-up parties, Tea parties, Pooch parties, Arty parties - just to name a few. The PIAB crew will create a steady stream of Non-Stop Party content to spread the joy throughout the social sphere.