Challenge: How to make the Occidental College 2013 class reunion a party to remember that would help classmates connect to each other and the college like super glue.
As it happens, the class of '83's most famous alum was "Barry" aka Barack Obama. Would he come to the reunion? Or would his Presidential duties keep him away?
Solution: We created an election themed campaign, including a life-sized cut-out and used earned and social media, including an unforgettable hashtag to spread the word.
Outcome: Everyone wanted to #PartyWithPOTUS. Getting a photo op with Obama was the most sought after activity of the weekend and the hard partying Class of ‘83 was the most talked about on campus and online.
Lest you think this was all fun and games, think on this: reunions are the life blood of colleges since returning alumni tend to give more generously.