Posts Tagged ‘Ameriquest’

“Don’t Judge” Campaign

// December 21st, 2009 // No Comments » // Portfolio

I wrote these print ads for Ameriquest’s “Don’t Judge Too Quickly” campaign. I also wrote a commercial called “Friendly Skies”, which aired during Super Bowl XL. The spot was named one of USA Today’s Top Ten and was the #1 Tivoed Super Bowl XL spot.

Don't Judge print ad

1 of 3 ads in a print campaign for Ameriquest

Don't Judge print ad

#2 in a series of 3 print ads

Drek and e-Drek

// December 21st, 2009 // No Comments » // Portfolio

Direct mail is considered to be “drek” or “junk” whether it’s jammed into a real world mailbox or an inbox — by those who receive it and those who send it. Thus, the bar is often set quite low, from a creative standpoint. Personally, I believe that anything you can see, hear, or touch should elicit a smile or provoke some thought. Below are some examples of what I like to think of as anti-drek.

Microsoft msn Direct Mail

Ameriquest shape mail

1 of 3 JD Edwards Direct Mail packages

TriZetto e-direct program