Rebecca Rivera - Digital and Social Media Writer, ACD » Digital Influence Group http://rebeccarivera.com Wed, 09 Jun 2010 20:02:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Pushing too hard http://rebeccarivera.com/2010/01/20/pushing-too-hard/ http://rebeccarivera.com/2010/01/20/pushing-too-hard/#comments Wed, 20 Jan 2010 22:21:33 +0000 Rebecca Rivera http://rebeccarivera.com/?p=362 I’m working on a SlideShare presentation about how to sell social media up the company food chain. The final presentation will probably have charts and statistics, etc. But a key slide came to me c/o something Brian Babineau said in a meeting last week. There was a time when you could devise a digital “push” mechanism — build a destination site, run text and/or ad banners and people would come to you. Why is that no longer effective? Because behaviors have changed. Now you need to demonstrate your value in the places where people are already having conversations. Once you do that, you’ll be able to “pull” them in and convince them to come to you. (I love that this came from DIG’s VP of Media.)

Creative Commons Image by stephendepolo

]]> http://rebeccarivera.com/2010/01/20/pushing-too-hard/feed/ 0 You too can blog http://rebeccarivera.com/2010/01/04/you-too-can-blog/ http://rebeccarivera.com/2010/01/04/you-too-can-blog/#comments Mon, 04 Jan 2010 19:40:11 +0000 Rebecca Rivera http://rebeccarivera.com/?p=340

Most clients think blogging is beyond them. “I don’t have time. It’s too hard. I can’t write. I’m not creative.” So why are there hundreds of millions of blogs? Because anyone can do it. Anyone. To prove my point, here are just a few of my favorite blogs: a blog about giving up city life, a fashion blog that’s 99% pictures, a blog that alerts you to the best furniture finds on craigslist, a food blog, a short blog, a pet blog, a political blog, a charity blog. A social media blog. And a blog about blogging.

Still think you can’t blog? I’m writing a white paper on blogging for Digital Influence Group that will lay out everything you need to know. Don’t want to wait? Then think of some blog post topics and get writing, following these three simple rules: be interesting, be brief and be consistent. Blog on.

Image: Mike Licht, NotionsCapital.com, via Creative Commons

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