Rebecca Rivera - Digital and Social Media Writer, ACD » Direct mail http://rebeccarivera.com Wed, 09 Jun 2010 20:02:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Drek and e-Drek http://rebeccarivera.com/2009/12/21/drek-and-e-drek/ http://rebeccarivera.com/2009/12/21/drek-and-e-drek/#comments Mon, 21 Dec 2009 20:58:12 +0000 Rebecca Rivera http://rebeccarivera.com/?p=289 Direct mail is considered to be “drek” or “junk” whether it’s jammed into a real world mailbox or an inbox — by those who receive it and those who send it. Thus, the bar is often set quite low, from a creative standpoint. Personally, I believe that anything you can see, hear, or touch should elicit a smile or provoke some thought. Below are some examples of what I like to think of as anti-drek.

Microsoft msn Direct Mail

Ameriquest shape mail

1 of 3 JD Edwards Direct Mail packages

TriZetto e-direct program

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