Drek and e-Drek
// December 21st, 2009 // No Comments » // Portfolio
Direct mail is considered to be “drek” or “junk” whether it’s jammed into a real world mailbox or an inbox — by those who receive it and those who send it. Thus, the bar is often set quite low, from a creative standpoint. Personally, I believe that anything you can see, hear, or touch should elicit a smile or provoke some thought. Below are some examples of what I like to think of as anti-drek.
Microsoft msn Direct Mail
Ameriquest shape mail
1 of 3 JD Edwards Direct Mail packages
TriZetto e-direct program
