A website is like a puzzle. All of the pieces have to come together to tell a larger story. But each piece must make sense on its own because there's no telling which part of the puzzle people will play first. How do you write a story where there is no defined beginning, middle or end? By focusing on the user’s experience.
I’ve written and Creative Directed all kinds of websites, from simple blogs to complex, transactional sites, taking the same approach to each and every one. I focus on what people want to do and then try to provide the simplest, most intuitive way for them to do it.
Here are just a few of the sites I've worked on thus far.