A website is like a puzzle. All of the pieces have to fit together to tell a larger story. But unlike a puzzle, each piece must also make sense on its own. How do you write a story where there is no defined beginning, middle or end? By building the narrative around the user’s experience.
I’ve written and Creative Directed all kinds of websites, from simple blogs to complex, e-commerce sites, taking the same approach to each and every one. I focus on what people want to do and give them the simplest, most intuitive way to do it.
Here are just a few of the sites I've worked on thus far.
The problem: Everyone hates networking. But we all want to get & give great advice, exchange ideas, and hack our business problems.
How many times have you gone to conferences or events hoping to connect with your idols, only to find that approaching them is just TOO awkward?
It's equally frustrating for the people you're hoping to meet. Industry icons are people too. They want to help others. But just don’t have the time to mentor everyone individually. That’s why I created Speed Mentoring. To help you get actual face time with some of the industry's best minds.
The Solution: A live event where you can get career advice or hack business problems in record time.
How it works. In each Speed Mentoring session, Mentors and Mentees meet in a fast-paced setting, ask and answer questions & have the option of making a long-term connection. Mentees have a chance to speak openly with industry leaders, get career advice and hack business problems. And leaders are able to speak one-on-one with Mentees about the topics and questions that matter most. It's a great way to give back – and to meet new talent.
Powered by Earned & Social Media & Sponsorship. The first Speed Mentoring event was offered in 2015 at The 3 Percent Conference. We spread the word through Facebook, LinkedIn, and Twitter and mentees clamored for a chance to meet their idols. Mentors showed up to drop their wisdom. And the 4As stepped up to sponsor the event three years in a row.
Outcome: Hundreds of mentees and mentors connected at Speed Mentoring events offered in San Francisco, NYC, London, and Atlanta as well as in Austin at #SXSW. An app that lets them connect in real time via online chat is coming soon.
Check out the video to see Speed Mentoring in action.
Challenge: How to make the Occidental College 2013 class reunion a party to remember that would help classmates connect to each other and the college like super glue.
As it happens, the class of '83's most famous alum was "Barry" aka Barack Obama. Would he come to the reunion? Or would his Presidential duties keep him away?
Solution: We created an election themed campaign, including a life-sized cut-out and used earned and social media, including an unforgettable hashtag to spread the word.
Outcome: Everyone wanted to #PartyWithPOTUS. Getting a photo op with Obama was the most sought after activity of the weekend and the hard partying Class of ‘83 was the most talked about on campus and online.
Lest you think this was all fun and games, think on this: reunions are the life blood of colleges since returning alumni tend to give more generously.
The 3% Conference champions female creative talent and leadership in advertising. Working with founder Kat Gordon, I helped shape the 3% story & agenda, designed learning sessions, was a speaker and facilitator, directed the digital, video, and social teams, and created content and programming like Speed Mentoring and CD Bootcamp.
Why is 3% a big deal? Because it's not a women's problem. It's a business problem. When the talent base of ad agencies doesn't reflect the diverse world we live in, advertisers are wasting their money. And consumers are getting shortchanged.
As the CCO, I helped The 3% Conference triple its impact and grow into a 2-day, nationwide conference, with multi-city MiniCons, a vibrant online community on multiple Social platforms, a student scholarship fund, and a creative award.
I’ve written off and online content of every kind: brochures, posters, annual reports, outdoor, things you stick on walls and in showrooms, things you mail and things you wear.
Here are a few examples.