The 3% Conference champions female creative talent and leadership in advertising. Working with 3 percent founder Kat Gordon, I helped shape the 3% story & agenda, designed learning sessions, was a speaker and facilitator, directed the digital, video, and social teams, and created content and programming like Speed Mentoring and CD Bootcamp.
Why is 3% a big deal? Because it's not a women's problem. It's a business problem. When the talent base of ad agencies doesn't reflect the diverse world we live in, advertisers are wasting their money.
I helped The 3% Conference triple its impact and grow into a 2-day, 600+ person conference, with multi-city MiniCons, a vibrant online community on multiple Social platforms, a student scholarship fund, and a creative award.