The 3% Conference championed female creative talent and leadership in advertising. Working with founder Kat Gordon, I helped shape the 3% story & agenda, designed curriculum, was a speaker and facilitator, directed the digital, video, and social teams, and created programming like Speed Mentoring and CD Bootcamp.

Why was 3% a big deal? Because the lack of diversity is not a women's problem. It's a business problem. When the talent base of ad agencies doesn't reflect the diverse world we live in, advertisers are wasting their money. And consumers are getting shortchanged.

As the CCO, I helped The 3% Conference triple its impact and grow into a nationwide conference, with multi-city MiniCons, a vibrant online community on multiple Social platforms, a student scholarship fund, and a creative award.