I'm thrilled that social media is the "hot topic" of the day. And that major brands are moving more and more of their marketing dollars into social media. I love engaging in social media. I also love being employed.
But, what if social media is the canary in the coal mine? The alarm system warning all marketers who still think they can tell us what to think and buy that we've had enough?
If that’s true, then social media is more than just a new consumer behavior. It’s a marketing tipping point. Which means the genie is SO out of the bottle.
Since we consumers now know that we have a right to share our opinions and the power to shape the products we will consume, marketing of any kind – traditional or social – that tells us otherwise is "for the birds".
Marketing that makes an honest effort to engage us in a real dialogue and tries to find out what we actually want and will use – now that’s the kind of marketing that has wings.
But, what if social media is the canary in the coal mine? The alarm system warning all marketers who still think they can tell us what to think and buy that we've had enough?
If that’s true, then social media is more than just a new consumer behavior. It’s a marketing tipping point. Which means the genie is SO out of the bottle.
Since we consumers now know that we have a right to share our opinions and the power to shape the products we will consume, marketing of any kind – traditional or social – that tells us otherwise is "for the birds".
Marketing that makes an honest effort to engage us in a real dialogue and tries to find out what we actually want and will use – now that’s the kind of marketing that has wings.