Why are some brands more successful than others in social media? Because they put a face on the logo. Find out if your brand has human DNA by asking yourself the following questions. DO YOU:
- Control your message or share your brand’s personality?
- Sell stuff or listen first, then talk about what people want to hear?
- Provide a service or provide personal service?
- Have the best price or have the best values?
- Push one message to many or engage each person individually?
- Stonewall when there are issues or respond openly to issues?
- Know who you are or know who your customers think you are?