Build relationships. Nurture your relationships. Relationships. Relationships. Relationships. That's all we hear about these days. Why the big push to commit?
Because one night stands suck. No one feels good about being used or using someone. And friends with benefits rarely remain friends.
So if you're a commitment phobe, you're in trouble. If you don’t have solid relationships with your friends and family, when the going gets rough, guess who's gonna get dumped?
And if you're a commitment phobe and a CMO, you're really fucked. Because hell hath no fury like neglected customers.