Challenge: How to make the Occidental College 2013 class reunion a party to remember that would help classmates connect to each other and the college like super glue.
As it happens, the class of '83's most famous alum was "Barry" aka Barack Obama. Would he come to the reunion? Or would his Presidential duties keep him away?
Solution: We created an election themed campaign, including a life-sized Obama cut-out and used earned and social media, including an unforgettable hashtag to spread the word.
Outcome: Everyone wanted to #PartyWithPOTUS. Getting a photo op with Obama was the most sought after activity of the weekend. And the hard partying Class of ‘83 was the most talked about on campus and online.
Lest you think this was all fun and games, think on this: reunions are the life blood of colleges since returning alumni tend to give more generously. Since this reunion, the Class of ‘83 giving levels are 10% more on average than other classes of the ‘80s.
The problem: Networking. Everyone hates going to conferences or events hoping to connect with industry icons, only to find that approaching them is just TOO awkward.
The Solution: Speed Mentoring – a live event where people get and give career advice and hack business problems in record time.
Check out the video to see how it works.
Powered by Owned, Earned & Social Media. The first Speed Mentoring event was offered at The 3 Percent Conference in 2013. We spread the word through our website, Facebook, LinkedIn, YouTube, and Twitter and mentees clamored for a chance to meet their idols. Mentors showed up to drop their wisdom. And the 4As stepped up to sponsor the event three years in a row. It grew from there.
Outcome: So far, hundreds of mentees and mentors have connected at Speed Mentoring events offered in San Francisco, NYC, London, and Atlanta as well as in Austin at #SXSW. An app that lets folks connect in real time via online chat is coming soon.
The 3% Conference champions female creative talent and leadership in advertising. Working with founder Kat Gordon, I helped shape the 3% story & agenda, designed learning sessions, was a speaker and facilitator, directed the digital, video, and social teams, and created content and programming like Speed Mentoring and CD Bootcamp.
Why is 3% a big deal? Because it's not a women's problem. It's a business problem. When the talent base of ad agencies doesn't reflect the diverse world we live in, advertisers are wasting their money. And consumers are getting shortchanged.
As the CCO, I helped The 3% Conference triple its impact and grow into a 2-day, nationwide conference, with multi-city MiniCons, a vibrant online community on multiple Social platforms, a student scholarship fund, and a creative award.
I started my career in design groups and love writing content you can actually hold in your hands. I’ve written brochures, posters, annual reports, outdoor, fancy kits, things you mail, and things you wear - just to name a few.
Here are a few examples.
A website is like a puzzle. All of the pieces have to fit together to tell a larger story. But unlike a puzzle, each piece must also make sense on its own. You have to write a story where there is no defined beginning, middle or end.
I’ve written and Creative Directed all kinds of websites, from simple blogs to complex, e-commerce sites, taking the same approach to each and every one. I focus on what people want to do and give them the simplest, most intuitive way to do it.
Here are just a few of the sites I've worked on thus far.