Most clients think blogging is beyond them. "I don't have time. It's too hard. I can't write. I'm not creative." So why are there hundreds of millions of blogs? Because anyone can do it. Anyone.
To prove my point, here are just a few of my favorite blogs: a blog about giving up city life, a fashion blog that's 99% pictures, a blog that alerts you to the best furniture finds on craigslist, a food blog, a short blog, a pet blog, a political blog, a charity blog. A social media blog. And a blog about blogging.
Still think you can't blog? I'm writing a white paper on blogging for Digital Influence Group that will lay out everything you need to know. Don't want to wait? Then think of some blog post topics and get writing, following these three simple rules: be interesting, be brief and be consistent. Blog on.
Image: Mike Licht, NotionsCapital.com, via Creative Commons