What keeps clients from diving into the social media pool? Fear of losing control. A lack of resources. Politics. Denial. One very real show stopper is a lack of distributable content.
I wish I had a nickel for every time a client said: "we'd love to do (fill in the blank with your dream project) but where will we get the content". I'm just a writer. But my gut (and a few real-world examples like Apple's Media Arts Lab and rpa's in-house production of everything from TV spots to websites) tells me that creating, producing and managing your own compelling content could be an effective way to boost your brand and marketing ROI.
How do you help your clients discover or create the content they so desperately need to populate their blog, YouTube channel, Pinterest boards, LinkedIn group or Facebook page?
Creative Commons Image provided by noluck